Impact of Cloud-Based Services on Flexibility, Cost Reduction, and Data Analysis at Soft2Bet

It will clear the mist of obfuscation to know how exactly cloud services have benefitted EBITDA expansion. Soft2Bet has been a prominent player in the gaming industry, and a considerable degree of improvement has been seen in terms of player satisfaction, quick product innovation, and significantly much lower operational expenses after their move to Amazon Web Services.

The move, mentioned in the Soft2Bet report of 2024 and also in an in-depth analysis performed by AWS, has taken the company to the top of the rapidly evolving gaming landscape in Europe, relying on cloud-driven analytics plus infrastructure to achieve that milestone.

Unified Data Environment Driven By the Cloud

Founded in 2016, Soft2Bet specializes explicitly in the creation of online casino and sports betting platforms. As the company expanded, it was successful until problems arose from the exponential growth of data points and clunky on-premise infrastructure leading to difficulties in managing all sources of data. The delays in marketing, weak support for players and challenges in filing reports accurately hampered their progression. The company was working under pressure for agility in its ever-dynamic European market seeking improved efficiency through better data management as well as the capability to manage heightened requirements, a challenge detailed in our AWS case study that ultimately drove them toward unified means of facilitating all kinds of operations.

This move to AWS by Soft2Bet Investigation for near-real-time analytics has basically unlocked a flood of operating intelligence within the growing company. Just where agile marketing campaigns can be executed and strong compliance movements can be set into motion, enabling that marketing activism to comply with severe regulatory requirements is accomplished, accelerating the exploitation of emerging market openings with promptness and accuracy. Soft2Bet has pledged itself to enhance its marketing- and compliance-centric data optimization initiatives, to stay ahead of the competition in such a changeable environment.

Decreased Expenses and Accelerated Deliveries

The move to AWS facilitated major cost savings, much more on infrastructure computing expenses. Based on the analysis from Soft2Bet, compute costs were slashed by more than half, at 55%, to be specific, with Amazon being responsible, S3 being used for assured and scalable data management and Amazon RDS use for simple database operations Additionally, the company achieved more than cost benefits from phased migration of services. Continuous operation demands kept service interruptions very minimal.

1. Research by Soft2Bet highlights that delivering Snowflake solutions via the AWS Marketplace enabled much faster partner onboarding.
2. Automation of integration-related tasks allowed partners to experience significantly reduced setup times, leading to quicker business partnerships and opportunities.
3. In the AWS environment, Snowflake's presence offers a supercharged avenue for near real-time data processing, enabling quick and resource-light data ingestion and analysis without the heavy prerequisites of old-school systems.
4. These changes demonstrate Soft2Bet's determination to build a solid, agile data management system.

Cloud migration enables Soft2Bet to tidy its IT infrastructure. The result is less need for hardware management work on-premise. This gives more attention for technical staff to concentrate on projects that are forward-looking and customer-centric, without the burden of acquiring and setting up hardware. In such flexibility, Soft2Bet can further explore more innovations toward the enhancement of the user experience.

Improving the Innovation Space Around User Experience

The move of Soft2Bet to AWS yielded one major benefit: the ability to innovate at velocity like never before. Development had previously been constrained by on-premises infrastructure, but now, all teams can immediately experiment with gaming ideas and fine-tune them so that development cycles can be shortened from weeks to days or even hours.

• It forms an innovative climate of authenticity where more engaging user experiences can be developed.
• The company can quickly gather insights and adjust its offerings, ranging from minor interface tweaks to revolutionary gameplay ideas.
• This agility leads to a diverse and dynamic portfolio that appeals strongly to players and further strengthens the company's market position.

The use of AWS by Soft2Bet in data management has triggered a growth mindset. Fast product rollouts support effective data collection from users and in turn lead to smarter future product decisions taken at the company. The iterative nature of this process holds a key success factor in keeping pace with an ever-changing landscape of markets and delivering great user experiences that appeal to a very diverse set of users.

Improving User Satisfaction While Minimizing the Response Time

Having successfully migrated to AWS, the company will now concentrate its efforts on shifting its remaining on-premise systems to the cloud. A move aimed at reducing operational expenditure, unlocking new channels for data intelligence, and underlining their spot as one of the leading companies in the iGaming market in Europe. Going into a cloud-oriented strategy enables Soft2Bet to keep very malleable and constantly develop strategies in searching for opportunities for growing, coming up with products, carrying out marketing initiatives, and ensuring adherence to regulation.

Soft2Bet's seamless transition to the cloud underscores the enormous positive impacts such a strategic move can have on business prospects in the rapidly changing environment typical of the gaming industry — with profitability, growth, and user contentment. It is a full-scale metamorphosis that can be taken as a reference by other enterprises that are willing to enhance their systems, ensure more operational stability, and quicken the process of new product generation.

Soft2Bet Inaugurates Studies of Major Strategies and Future Initiatives

The unified analytics platform of Soft2Bet enables them to merge varied sources of data, thereby creating a full view, and can react quickly in the processing of raw data into actionable intelligence. This killable layer accelerates the previous limitation of the proof-of-concept cycle that can now be delivered in just hours and not weeks. Such agility forms a key attribute for Soft2Bet to sustain its edge in the fast-moving and fiercely contested European market.

Our commitment to innovation has always been very strong, and the whole process of switching to AWS reflects our steady direction towards growth and better performance. Such a move enables us to scale up appropriately, strengthen our market positions, and deliver even more luscious, information-driven experiences to our customers. Soft2Bet is not only following the future trends with its changes but actually shaping this future, says Uri Poliavich, Founder and CEO. The determination of Soft2Bet to discover new wave-of-the-future solutions, aimed at growing and cementing the presence in the market, continues.