10 Creative Video Ideas to Drive Growth for Small Businesses

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Our list of practical suggestions for better engagement and growth includes:

These small business video ideas can make your brand visible to your target audiences.

About 94% of marketers say videos help audiences understand their products better, and 87% think videos are boosting their roi.

Now you see why your small business needs creative video ideas.

1. Behind-the-scenes Videos

A BTS is like a small window for your audience to see what happens behind the camera.

It shows a glimpse of what happens inside your business. Your side of the story.

It shows how your products are made, who makes them, and the effort involved in creating the final product. The whole video is like a craft made from scratch.

Why They Connect With More People:

Let’s watch this video for examples:

Dunkin' Donuts put out a video called “We’ve Got Your Back” on their official YouTube channel. The video shows how everything works behind the scenes. They covered everything from making the drinks to serving customers, highlighting all the little details that go into providing great customer service.Platforms you can try to upload your “BTS”:

2. Customer Testimonials and Case Studies

Customer testimonials or case studies are a lot like social proof.

It’s a psychological trick where people tend to follow what others do. In marketing, people are usually more drawn to products they see others have had a good experience with.

Customer testimonials work as proof of credibility. It is like saying, “Your expectations will be met with our products.”

Why Testimonials and Case Studies Connect People:

Let’s watch this video for examples:

Glossier's "You" campaign is an effective customer testimonial. Customers have been sharing their thoughts about Glossier’s perfume, and it sounds like they love it. Their description of the scent has made everyone curious, and now they’re eager for others to try it, too.

That is what we call showcasing the brand's products in a relatable and authentic way.

Need some tips on how to make authentic customer testimonial videos?

3. Product Or Service Demonstrations

This video idea is a great way to show off your products or services by laying everything out for your customers. It helps audiences easily understand what you offer and how they can use it in their everyday lives.

How can you effectively present product and service demonstrations in your video?

Let’s check this step-by-step instructions:

Let’s watch this video for examples:

HealthifyMe presents itself as your go-to fitness trainer, encouraging everyone to work out from the comfort of home. Most of their videos are short and packed with useful tips.

What they do are:

4. Educational Tutorials and How-Tos

Another idea you can try is making value-driven content. It literally means giving valuable information to your audience.

Value driven content showcases your expertise in your field. This way, you can build trust and attract potential customers. Educational and how-to videos are the best way to do it.

Let’s watch this video for examples:

The girl behind the “Garden Answer” YouTube channel has put together several video tutorials on different flower arrangement techniques. Each video discusses various techniques for arranging flowers and even growing plants. Her clear instructions, helpful tips, and visually appealing demonstrations show how skilled a florist she is.

5. Live Q&A Sessions

Live Q&A sessions are effective tools for connecting with your audience in real time. When you answer their questions and clarify their doubts, audiences feel relieved. They can now rely on your brand because you have addressed their concerns and demonstrated your expertise.

Why Live Q&A Sessions Resonate:

Let’s watch this video for examples:

In this video, a financial consultant is answering viewers' questions about tax season, covering all the usual stuff people worry about.

This might include topics like:

If you want to do a Q&A session with your audience, you can utilize:

6. Animated Explainer Videos

The explainer video itself is a very engaging and entertaining method. It is short and packed with information without getting technical. When you add animation to the mix, it becomes even more fun to watch and easier to understand. You can break down any complicated details about your products with cool animated characters or elements.

Let’s watch this video for examples:

Here, “JIXO” talks about how the smart integration of modern devices into homes makes life 10 times better. They’ve explained how these gadgets work, like sensor lights and automated curtains. You will see two or three animated characters who are explaining the functionality.

Do you want tools to make animated videos? Here are our suggestions:

Tools for Creating Animated Explainer Videos

Canva:

Animoto:

Renderforest:

7. Seasonal and Holiday-Themed Videos

This idea is the best way to increase consumer activity and engagement. During the festive, you can make holiday-based content to entertain your audience and make a few extra bucks than any other time in the year. Joining the seasonal trends will give you better visibility, sales hikes, and the brand's connection with your audience.

Let’s watch this video for examples:

Starbucks is always festive-ready. Every holiday, be it Christmas or New Year, they will release their festive beverage offerings. Most of their holiday-themed video features:

What you can do to keep up your content with festive themes are:

8. User-Generated Content Videos

How about you assign your audiences the responsibility of creating content for you? For example, you could create a campaign where your customers make their videos showing your products or services. This will build creativity and a stronger connection with your audience.

If you want your customer to do the same, here are the tips to encourage user submission:

9. Community and Charity Involvement Videos

This kind of video or content strongly represents your brand's commitment to social responsibility. Your audiences will see your brand's efforts and positive impacts. They will connect with you emotionally and trust your brand wholeheartedly.

You can feature on this video:

Try these platforms for sharing your impact:

Here are some of the tips when you will make the video:

10. Interactive Videos with Polls Or Challenges

These are really fun and easy ways to gather an audience in one place and educate them together. Interactive videos are always fun to make. These videos mainly include polls and challenges, which engage and actively involve the audience.

You can make the call to action stand out more and grab attention. Check out some ideas you could add:

Frequently Asked Questions

What Types of Videos Are Best for Small Businesses?

You can try explainers, how-tos, FAQs, behind-the-scenes videos, and product videos.

How Can I Create Videos on a Small Budget?

Use your smartphone, free editing software, natural lighting, free music, and stock footage.

What Platforms Are Ideal for Small Business Video Marketing?

Small businesses are seeing growth more on YouTube, Instagram, TikTok, and Facebook platforms.

How Often Should Small Businesses Post Videos?

You can start with 1-2 videos per week and adjust based on audience engagement.

Can I Use My Smartphone to Create High-quality Business Videos?

Absolutely! Smartphones these days have awesome camera quality. If you can get some good lighting, keep your hands steady, and use a tripod, you can make a high-quality video.